AI Content Strategy / Management / Reviews
AI content strategy, built and tested in public.
Shannon Sheriff is an AI content strategist who plans, manages, and reviews content for the age of AI search. She has spent more than ten years in content strategy and management, runs content and website audits built around how AI engines read the web, and has been building with AI since 2023. She writes about answer engine optimization (AEO), social media algorithms, and blockchain tokenization, and is the author of NFTs: The Future is On Chain (2024).
Live from X
Algorithm shifts, AEO news, tokenization headlines, and the crypto keywords moving right now. Scroll sideways.
The list of companies objecting to tokenized trading of their stock on OKXICE just grew from 38 to 50. That's 50 of the 62 companies notified. Some of the newest names ↓ Nvidia Micron Nike Costco Reddit Only 12 companies are left that haven't objected.
AI token prices ↓ 67% since May. AI spending ↑ 122–160% over the same stretch. → Agents reportedly use about 5x the tokens a human does → They run around the clock, so cheaper tokens just mean more work gets done → Lower prices are growing total spend instead of shrinking it
Tokenized stocks on $ETH just hit $827M. That's up 170% in a year. Here's how it looks as of late October: 1. Ethereum already holds about 54% of all stablecoins 2. Most tokenized stocks are backed 1:1, the same setup stablecoins had before they took off 3. Solana hit a reported record $5.19B in RWAs, and about 1.7M people hold tokenized stocks there 4. Solana picked up roughly 140K new RWA holders in a single week Ethereum has the money. Solana has the people. I don't think they're even running the same race yet.
Meta is now paying YouTubers to post their videos on Instagram the same day they go up on YouTube. Reported deals run from $50K to $500K.
Google's AI just cost Reddit more than 1 million search referrals a week! Now its CEO is calling it out. "The reality is, AI Mode does not drive traffic. Not for us, and not to anybody, as far as I know.” What happened ↓ → Search referrals to @Reddit fell by more than 1M a week on average in October → US daily users fell for the first time since its 2024 IPO → Q3 revenue still grew 53% to $895M → **The stock dropped 29.22% on Oct 30, its worst day ever** → Reddit will test making users log in to see most content He also said @Google is "crawling us as hard as ever." Google still takes the content, but sends fewer people back. If the internet's biggest forum can't count on Google traffic, your site can't either.
X now shows you which of your posts got visibility-limiting labels. It's called the Under the Hood report. Check it before you blame the algorithm for a slow month. What it shows: → Post labels like SPAM_HIGH_RECALL → Account-level labels → Posts withheld in certain countries My report: zero labels. 🙏 If yours is clean too, it's the content. Replies are weighted far more than likes in X's ranking code. Open-source code: https://t.co/3kFlhWLChD @XOpenSource Have you checked yours?
Last week two writers sent me articles to review, and both had ChatGPT fingerprints. It wasn't the em dashes or the weird spacing. It was the hyperlinks. Links copied out of ChatGPT often end in ?utm_source=https://t.co/UiqfZIHLUl. Editors, check your links! Claude's watermark is a lot harder to spot. I'm working on it…
Solana's tokenized real-world assets hit a record $5.19B this week. → Oct 16: $4.39B → Oct 29: $5.19B Ethereum is still way ahead at about $15B
Places deemed not safe to store your crypto: Centralized exchanges DeFi protocols Bridges Hot wallets Browser extension wallets Mobile wallets Hardware wallets Multisig wallets Paper wallets Am I missing anything?
Follow along on X: @shannonsheriff
Coverage
Three beats, one question underneath all of them: what decides which people, brands, and assets get surfaced, and which ones get skipped.
How ChatGPT, Claude, Perplexity, Gemini, Grok, and Google AI Overviews choose which sources to cite, and what changes when they update.
Ranking and distribution changes across X, LinkedIn, Instagram, TikTok, YouTube, and Facebook, translated into what to actually do differently.
Tokenized stocks, tokenized real estate, real world assets, AI agent wallets, and the crypto keywords people are searching at any given moment. Member of the MetaMask Agent Wallet Traders beta group.
Building with AI
I have been building with AI since January 2023. I am not a developer. I learn by building, then I write up what worked and what broke so anyone can follow along. More build in public writing is on the way.
Track record
Built a payments infrastructure company's X presence in under six months while holding a 5 percent engagement rate, well above the platform average for technology accounts.
Used entity mapping, structured content, and custom GA4 channel groups to make AI engines a measurable, recurring traffic source.
Walmart's longest standing content creator through an exclusive GigPig contract, producing roughly 150 social ads.
Audits sites for how AI engines and search crawlers read them: crawler access, structured data, page structure, entity consistency across profiles, and whether key pages answer the questions people actually ask.
Reviews content before it ships: fact and source checks, brand voice, structure for AI answer engines, and the patterns that make copy read as unedited AI output.
A 2024 book on NFTs and on chain ownership, written for people coming to blockchain from outside the industry.
Writing
Public work turned into revenue and job offers at OpenAI, Vercel, and xAI this year. The people it happened to started before they felt ready.
"A stranger who finds you in month six doesn't meet a pitch. They meet half a year of proof."
FAQ
Shannon Sheriff is an AI content strategist focused on content strategy, content management, and content reviews. She also runs website audits for AI search, writes about answer engine optimization, social media algorithms, and blockchain tokenization, and is the author of NFTs: The Future is On Chain (2024).
SEO (search engine optimization) works to rank pages in a list of search results. AEO (answer engine optimization) works to get a person or brand cited inside the answer an AI system writes. SEO leans on keywords and backlinks. AEO leans on clear entity signals, structured data, and consistent facts across the web. Short version: SEO gets you ranked, AEO gets you cited.
Shares, especially copy link shares. In the For You ranking weights X published in August 2026, a predicted copy link share carries 20.0, the highest positive weight. A reply, quote, or DM share carries 5.0, and a like carries 0.5. Write posts people want to send to someone.