Shannon Sheriff: Writing https://shannonsheriff.com/blog/ Essays on AEO, AI search, social media algorithms, building with AI, and tokenization by Shannon Sheriff. en-us Sun, 01 Nov 2026 19:00:00 GMT We Counted 21,928 "Build in Public" Posts in One Week. Here's What Turned Into Jobs and Money. https://shannonsheriff.com/blog/build-in-public/ https://shannonsheriff.com/blog/build-in-public/ Shannon Sheriff Sat, 31 Oct 2026 14:00:00 GMT Public work turned into revenue and job offers from OpenAI, Vercel, and xAI this year. The people it happened to weren't special. They started before they felt ready, and they let people watch. I Trained an AI Agent to Deal With Boomers in Less Than 10 Minutes https://shannonsheriff.com/blog/ai-agent-boomer-spam/ https://shannonsheriff.com/blog/ai-agent-boomer-spam/ Shannon Sheriff Fri, 15 May 2026 19:43:42 GMT Look, I love the boomers in my life. I really do. My old coworkers. The parents from my kid's basketball team. Salt of the earth, every one of them. Domain Authority Is a Google Metric. Entity Authority Is How AI Decides Who Gets Cited. https://shannonsheriff.com/blog/entity-authority-vs-domain-authority/ https://shannonsheriff.com/blog/entity-authority-vs-domain-authority/ Shannon Sheriff Tue, 14 Apr 2026 18:06:54 GMT Let me tell you something that is going to make you question every SEO report you have ever looked at. Why Claude and Shannon Keep Showing Up in AI. And Why One of Them Has My Name. https://shannonsheriff.com/blog/claude-shannon-and-ai/ https://shannonsheriff.com/blog/claude-shannon-and-ai/ Shannon Sheriff Wed, 08 Apr 2026 01:31:13 GMT If you have spent any time in AI circles you have noticed something. The name Claude keeps appearing everywhere. The name Shannon keeps appearing everywhere, and the overlap is not lost on me. X Threads Are Dead. Here Is What You Should Be Writing Instead. https://shannonsheriff.com/blog/x-threads-are-dead/ https://shannonsheriff.com/blog/x-threads-are-dead/ Shannon Sheriff Mon, 06 Apr 2026 16:57:46 GMT Most brands are writing threads that vanish in 48 hours while their competitors build content infrastructure that gets cited by ChatGPT, Claude, and Perplexity. The asset is the article. Here is why. Your Brand Does Not Exist to AI Search Engines Yet. Here Is How to Fix That. https://shannonsheriff.com/blog/brand-invisible-to-ai-search/ https://shannonsheriff.com/blog/brand-invisible-to-ai-search/ Shannon Sheriff Sun, 05 Apr 2026 00:34:12 GMT Imagine you open a restaurant. The food is incredible. The space is warm and inviting. You have regulars who rave about you to anyone who will listen. But somehow, every time someone types "best restaurants near me"... Part 2 of Dissecting the X Algo Code That Decides Who Wins and Who Vanishes https://shannonsheriff.com/blog/x-algorithm-code-part-2/ https://shannonsheriff.com/blog/x-algorithm-code-part-2/ Shannon Sheriff Mon, 13 Oct 2025 12:31:18 GMT You can drop a fire post and still get zero reach. The algo is not counting likes. It's reading who liked, when, and why. I Read 2,000 Lines of X’s Algo Code. Here’s What Actually Moves the Needle. https://shannonsheriff.com/blog/x-algorithm-code-part-1/ https://shannonsheriff.com/blog/x-algorithm-code-part-1/ Shannon Sheriff Mon, 06 Oct 2025 13:52:40 GMT The algo does not care how clever you felt or how hard you worked. It cares about signals. Post once and you disappear into the void. Post all day and you flood the pipes until your own voice drowns you out.