# Shannon Sheriff

> Shannon Sheriff is an AI content strategist who plans, manages, and reviews content built for AI search. She has 10+ years in content strategy and management, runs content and website audits for AI search, and has been building with AI since January 2023. She writes about answer engine optimization (AEO), social media algorithms, building with AI in public, and blockchain tokenization including tokenized stocks and tokenized real estate. She grew a technology company's X audience from 3,800 to 90,000 in under six months, spent seven years creating social ads for Walmart, is a member of the MetaMask Agent Wallet Traders beta group, and is the author of NFTs: The Future is On Chain (2024).

## Key facts
- Name: Shannon Sheriff
- Role: AI content strategist (content strategy, content management, content reviews, website audits)
- Topics: AI content strategy, answer engine optimization (AEO), generative engine optimization (GEO), AI crawlers, X algorithm, website audits, building with AI, asset tokenization, tokenized stocks, real estate tokenization, AI agent wallets
- Book: NFTs: The Future is On Chain (2024)
- X: https://x.com/shannonsheriff
- LinkedIn: https://www.linkedin.com/in/shannon-sheriff-9a098b14

## Pages
- [About Shannon Sheriff](https://shannonsheriff.com/about/): background, career highlights, website audits, building with AI, publications, expertise
- [FAQ](https://shannonsheriff.com/faq/): plain answers on AI content strategy, AEO, AI crawlers, the X algorithm, building with AI, tokenized stocks, and tokenized real estate
- [Writing](https://shannonsheriff.com/blog/): essays and articles

## Writing
- [We Counted 21,928 "Build in Public" Posts in One Week. Here's What Turned Into Jobs and Money.](https://shannonsheriff.com/blog/build-in-public/) (Oct 31, 2026)
- [I Trained an AI Agent to Deal With Boomers in Less Than 10 Minutes](https://shannonsheriff.com/blog/ai-agent-boomer-spam/) (May 15, 2026)
- [Domain Authority Is a Google Metric. Entity Authority Is How AI Decides Who Gets Cited.](https://shannonsheriff.com/blog/entity-authority-vs-domain-authority/) (Apr 14, 2026)
- [Why Claude and Shannon Keep Showing Up in AI. And Why One of Them Has My Name.](https://shannonsheriff.com/blog/claude-shannon-and-ai/) (Apr 7, 2026)
- [X Threads Are Dead. Here Is What You Should Be Writing Instead.](https://shannonsheriff.com/blog/x-threads-are-dead/) (Apr 6, 2026)
- [Your Brand Does Not Exist to AI Search Engines Yet. Here Is How to Fix That.](https://shannonsheriff.com/blog/brand-invisible-to-ai-search/) (Apr 4, 2026)
- [Part 2 of Dissecting the X Algo Code That Decides Who Wins and Who Vanishes](https://shannonsheriff.com/blog/x-algorithm-code-part-2/) (Oct 13, 2025)
- [I Read 2,000 Lines of X’s Algo Code. Here’s What Actually Moves the Needle.](https://shannonsheriff.com/blog/x-algorithm-code-part-1/) (Oct 6, 2025)

## Optional
- [Latest X posts (JSON)](https://shannonsheriff.com/data/posts.json)
- [RSS feed](https://shannonsheriff.com/feed.xml)